Empowering the digital realm
  • ‍
22 January, 2021

Bringing Esports to National Television

In another very important step towards the development of the esports scene in Portugal, Inygon has announced a partnership with SIC, one of the biggest media groups in Portugal! SIC began to take its first steps into the esports scene recently, with the brand ADVNCE, which is now the official media partner for the Portuguese League of League of Legends (LPLOL) 2021 season.

Through this partnership, we expect to create new content and opportunities for the LPLOL teams and players, increasing the reach and audience of the competition and accelerating the professionalization of the sport. The first two major steps will be to add the LPLOL live broadcast and VOD's to the ADVNCE channel and to create a weekly  LPLOL TV show, with a summary of the competition and game highlights. Additional content will follow soon. Inygon channels will also be running the live stream as usual.

We're looking forward to watching the development of this partnership and its impact on the League of Legends community.

Wlfz

João "Wlfz" Cício, Business Strategy & Innovation Advisor

Esports and auto esports aficionado, strategic thinker, entrepreneur, computer science engineer, marketing and corporate strategy master, and business administration PhD candidate.